Field guide to shipping
A field guide built from what I actually ship.
Real product teardowns, the stack behind them, useful tools, and the frameworks I use to decide what to ship next.
01 / Proof
Start with what is live.
Three products, captured from the public sites and traced back to the repos.
Live sites checked daily
02 / Stack
Tools that earn their place.
The short list, with the reason each pick stays in the system.
- 01
Next.js
Product foundation
Content, tools, and metadata can ship as one inspectable system.
- 02
Codex
Execution layer
Scoped instructions become a tested, reviewable change in the repo.
- 03
Vercel
Deploy and inspect
Every pull request gets a preview before it reaches production.
03 / Tools
Start with a URL. Leave with a read.
Three working checks, each paired with the notes behind it.
Tool 01Live
Get the Tech Stack
Paste a URL. Get an evidence-labeled read of the technology behind it.
Run this toolTool 02Live
Landing Page Critic
Paste a URL. Get a structured critique of its first screen on desktop and mobile.
Run this toolTool 03Live
LLM Discoverability Check
Paste a URL. Check whether AI crawlers can find and understand the site.
Run this tool04 / Frameworks
Better lenses before faster moves.
The ideas I use to choose what deserves effort and what does not.